Culture Change Is A Process — Not A Program

by Denise O'Berry

We implemented some new software in our company that is supposed to improve how we respond to our customers. This program is called the Customer Relationship Management program. Problem is, our teams are still floundering. Upper management has been completely absent and there is no real communication. My job is to get everyone on board. Any suggestions?

The Team Doc Says…

Unfortunately, this is a typical scenario in the corporate environment. Some things to remember about any type of change.

· Change won’t work if it’s not supported by upper management.

· Change isn’t about implementing new technology, it’s about people. If the people don’t support it, it’s bound to fail.

· Change is uncomfortable. Many people will have to be pulled along kicking and screaming.

· Change is a process, not a program.

Do as much as you can to get the leadership to communicate and work with the folks that will make this change successful. Make every effort to get people involved. The more they feel like it’s their program, the more successful you’ll be.

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More info on this topic at:

  1. Team Building Program A Real Challenge
  2. Is Change Managing Your Business?
  3. Training The Leadership Team
  4. Focus On The Goal For Team Learning
  5. Stumped on Direction for Team Leaders

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