What measurement can a communication team use to gauge effectiveness, %, targets, etc.?
The Team Doc Says…
I’m going to assume you mean an internal communication team rather than an external communication team.
Two ways to measure the impact of actions taken by your communication team are by looking at outcomes expected (the number of people taking a specific action) and via feedback surveys that are conducted on a regular basis to find out how team members feel about the amount of communication they are receiving and the methods and timing used for the communication.
Brainstorm with your team expected outcomes for the tactics you have in your communication plan and you’ll have a good set of targets to work with. Additionally, structure a feedback survey and plan out when you will administer it (every few months, once a year, etc.). Make sure you conduct the feedback survey on a regular basis so you have data to track your progress. Adjust your communication plan accordingly.
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